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SIR RICHARD BRANSON LAUNCHES V AUSTRALIA.

AsiaPulse News

| March 02, 2009 | COPYRIGHT 2009 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

LOS ANGELES, March 2 Asia Pulse - A string of parties stretching from Sydney to Los Angeles has marked the launch and first commercial flight of Sir Richard Branson's V Australia.

On board the inaugural flight was Virgin Group chairman Sir Richard Branson, who has a 25 per cent stake in the Virgin Blue offshoot.

His son Sam, singer Marcia Hines and rock band The Potbelleez were also on board the plane, which touched down in Los Angeles on Saturday.

In LA, a V Australia launch event at Chateau Marmont marking the occasion was attended by celebrities, including Sex & the City's Kristin Davis, Australian television presenter Catriona Rowntree, actor Julian McMahon and singer Holly Valance.

Prior to take off, V Australia hosted a party on Cockatoo Island in Sydney Harbour.

The arrival of V Australia - a long-haul, full-service airline - has sparked a price war on the trans-Pacific route as the newcomer goes head to head with established ...

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