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The Real Deal.(Brief article)

Vogue

| February 01, 2009 | Holgate, Mark; Singer, Sally | COPYRIGHT 2009 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: editor: Sally Singer MARK HOLGATE

What has put a glint in the eye of jewel provocateur Tom Binns?

Last September, Tom Binns presented a new collection of ornate earrings and elaborate necklaces featuring discs engraved with the word DIAMOND or RUBY in place of the real stones. With the economy only having just started its downward spiral, Binns presciently reckoned that if you couldn't, or wouldn't, buy the genuine article, why not get a playful take on it? But has he now taken leave of his financial senses? Binns has done possibly the craziest thing any designer could do: opened a storehis first, no lessin New York, at 41 Perry Street in the West Village. "Well, there is nothing like swimming against the tide," he says, laughing. "We've got to battle against these economically depressed times." Given the ...

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