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Cost & Effect.(Buyers guide)

Vogue

| February 01, 2009 | Brown, Sarah | COPYRIGHT 2009 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: editor: Sarah Brown

Botox, highlights, $70 concealerin this economy? Marina Rust makes her list of what to keep and where to cut.

They say your face is your fortune. For many, it's the last place they'd cut corners. A gloomy economy complicates things. Is it possible to skimp? Is it acceptable to splurge?

"I don't need a new handbag," volunteer three of my friends over pasta at my kitchen table. They agree that fashion is fleeting, but investment in one's daily appearance is sound. Still, one woman's extravagance may be another's bare-bones essential. Priorities, when it comes to beauty, are deeply personal; thus, so is everyone's version of economizing.

"Goodbye, lash extensions; hello, Maybelline," says Lisa, a journalist. "There's no spa appointment for a sea-salt body scrub in my near future, but I'm keeping my Botox," she reasons. "It's preventative."

Schuyler, a decorator, puts her hair color first. "I'd rather eat peanut butter for a month than skip highlights," she says.

"I was at Borders the other day," says Mary. "I saw a book displayed: How to Cut Your Own Hair . Please tell me it hasn't come to that. What's next? A Flowbee? My waxer is hurting for business, but I went to Sephora last week for my cleanser, and it was mobbed."

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