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How To Care For Your Jeans.(fashion designer Scott Morrison on taking care of your jeans)
Byline: INTERVIEWS BY CARA LITKE AND BROOKE LE POER TRENCH
An Interview With Scott Morrison
Morrison is the cofounder and designer of Earnest Sewn.
Years ago, denim was an industrial fabric, but now the treatments we use to make jeans look vintage and distressed actually result in a delicate garment that won't last long if it's not treated with care.
Get a little dirty. If you've bought a pair of stiff, dark raw-denim jeans, wear them for as long as possible between washes. The way you walk, sit, and the shape of your body will break them in, and the longer you go without laundering them, the more comfortable they will become. True denim connoisseurs will go for monthsthough they're mostly men.
Keep them snug. Stretch jeans need to be washed more often. Most women's jeans have two to four percent stretch and loosen up after a few hours of wear. If you like your jeans tight and wear them a lot, then you'll need to wash them at least once a week to get them back to that original snug fit.
Be protective. Always turn your jeans inside out when you wash them to protect the color. Use a regular liquid detergent and set the water temperature to no higher than warm. Allow raw denim or ...
- MORRISON LAUNCHES EARNEST SEWN LABEL.(Scott Morrison)(Brief Article)
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- Magazine article from: WWD August 16, 2007 700+ words
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- Magazine article from: Daily News Record Lipke, David February 4, 2008 700+ words
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- Magazine article from: Daily News Record Lipke, David September 3, 2007 700+ words
...The new lease comes as Earnest Sewn is set to open its second...East Side neighborhood. Earnest Sewn's first flagship opened...about seven months," said Scott Morrison, president of Earnest Sewn, which is known for its...
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- Magazine article from: Daily News Record Lipke, David April 18, 2005 700+ words
...message of the brand," said Scott Morrison, president of Earnest Sewn, pointing to the 500-pound...the rear will be offered to Earnest Sewn's retail partners on a...Caption(s): Inside the new Earnest Sewn store / Scott Morrison
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- Magazine article from: Daily News Record Lipke, David January 14, 2008 700+ words
...David Lipke NEW YORK - Earnest Sewn has signed a 10-year lease...concept for it," said Scott Morrison, president of Earnest Sewn, which rang up total sales...kosher and vegan treats. Earnest Sewn plans to preserve design...
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- Magazine article from: WWD Tucker, Ross March 15, 2007 700+ words
...in Los Angeles, have Earnest Sewn to thank for their uniforms...than other stations. Scott Morrison, president and founder of Earnest Sewn, admitted having some...They'll also wear Earnest Sewn's uniform, a one...
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- Magazine article from: WWD Tucker, Ross May 31, 2007 700+ words
Byline: Ross Tucker Earnest Sewn is getting into organics...will launch Greencaste by Earnest Sewn in November, a line developed...marketing campaign. Scott Morrison, president and designer of Earnest Sewn, said discussions with...
- EARNEST SEWN AND CLOAK TO CO-BRAND DENIM LINE.
- Magazine article from: Daily News Record Lipke, David March 27, 2006 700+ words
...jeans manufacturer. "Earnest Sewn is a real denim specialist...loom selvedge denim, and Earnest Sewn has a factory in San Francisco...friend, Plokhov approached Scott Morrison, president and co-owner of Earnest Sewn, about a production deal...