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British Invasion.(Burberry's new perfume, The Beat)(Brief article)
Byline: VICTORIA KIRBY
The Burberry fragrancesBrit, London, Weekendare decidedly straightforward in name, but the brand's newest scent, The Beat, evokes a much more free-spirited attitude. We asked creative director Christopher Bailey to discuss Burberry's new rhythm.
Why "The Beat"? Music was such a big influence when we were creating this scent. I gave the noses CDsBaby Shambles, Keane, and Razorlightto listen to while they worked. I wanted to capture the energy and excitement of music within the ...
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