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Careful wording is extremely important on a cosmetic's packaging and advertising. That's because the FDA regulates cosmetic products differently than it does prescription productsprohibiting the former from making "medical claims." So you see in ads that a beauty product "improves the appearance of wrinkles" rather than that it "removes" or "eliminates" them. "Companies have to be very careful, or their products will be pulled from the market," says Jeffrey Dover, associate clinical professor of dermatology at Yale School of Medicine.
The FDA's position on companies internally testing against or being inspired by prescription products: "Cosmetic companies may test against a competitor or a prescription drug," says Rita Chappelle, spokeswoman for the FDA. "However, their advertising must be truthful, not be misleading, and not make medical claims. Any claims that the product is better than a competitor's must be substantiated."
And there is a ...