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DMEUROPE-11 February 2009-'Swisscom could end loyalty program cooperation with Coop' (C)2009 DMeurope.com (http://www.dmeurope.com) & DME Ltd. All rights reserved.
Swisscom plans to end its loyalty program cooperation with Swiss supermarket Coop, according to Swiss newspaper Handelszeitung citing unnamed sources. Swisscom customers with a fixed telephony or Bluewin internet service have been able to save so-called Superpunkten from Coop, which can be used to purchase goods with a discount. The last year, the number of Swisscom customers using the loyalty program has stabilised and the number of saved Superpunkten has dropped. The main reason …