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While Julianne Ong Hing's rant (Sep/Oct 2008) about Rachael Ray's Dunkin Donuts advertisement getting pulled skims the racism inherent in demonizing anything Palestinian or Arab, she entirely ignores the larger deleterious effects at hand.
By asserting that the "keffiyeh ... is worn by military forces and hipster kids alike," she fails to examine the ways in which the keffiyeh (historically worn throughout the Arab world as a shield from the sun but popularized in the 1960s as a symbol of Palestinian nationalism and resistance to the apartheid Zionist state, Israel) has been co-opted by Western nations.
Not only can hipsters in the United States purchase their own "piece de resistance" ...