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Before And Aftermath.(fashion makeovers)(Editorial)

Allure

| January 01, 2009 | Wells, Linda | COPYRIGHT 2008 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. (Hide copyright information)Copyright

Byline: Linda Wells, Editor in Chief

Makeovers used to be a guaranteed hit. Nearly everyone wanted one, nearly every celebrity got oneand anytime a television show or a tabloid needed a boost, it offered one (or two, or 20). Homes got them, cars got them, ordinary folks got them. The story line was almost always inspirational, with a teary reveal and good feelings all around.

That was before the 2008 presidential race. Now, makeover culture has lost some of its before-and-after luster. When Sarah Palin was turned into a trophy candidate in a Valentino jacket and Hollywood makeup and hair, the idea acquired a cynical film. It doesn't matter to me who …

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