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Your customers want to give you more money, and they will tell you how to collect it. The key is to solicit their feedback, and then use it to make smarter decisions.
IN 2009, FEEDBACK IS KING!
Today, enterprise feedback management (EFM) is one of the most important aspects of any customer growth strategy. Without real-time feedback, small issues grow into big problems, product launches miss their mark, customer perceptions and preferences are ignored. In other words, it's like you are flying blind.
Customers want to voice their opinion, and they want their feedback to be used. This means that you must be in the feedback management business. If you aren't, …