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Retail Therapy.(Buyology: Truth and Lies About What We Buy)(Brief article)
Byline: ELIZABETH ANGELL
We know we should be saving, but many of us still hear the siren song of a store window. We asked Martin Lindstrom, author of Buyology: Truth and Lies About What We Buy (Doubleday), about the urge to shop. What makes us want to shop? We buy because we think having things will make us feel secure. Human beings want to hoard, and we rely on brands because we feel we can trust them. Instead of buying random stuff, we're buying things we think we can survive on longer. That makes sense for cans ...
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