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Men's Grooming: The Royal Treatment.(Sean Combs)(Interview)(Brief article)

Allure

| December 01, 2008 | Hertzig, Alyssa Kolsky | COPYRIGHT 2008 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: ALYSSA KOLSKY HERTZIG

Having made his mark in music, fashion, and reality TV, Sean "Diddy" Combs's latest move is a men's fragrance called I Am King. We asked him to explainand to share the grooming essentials necessary to really rule.

What do you mean by "I Am King"? People are saying that it's arrogant, that it's about myself; noit's how I feel about all men. If you treat and respect yourself as a king, you're more apt to respect others. Describe the scent. I like clean fragrances, so I put in berry notes, citrus notes, cool water notes. It's really addictive and appealing. You always look impeccable. Do you ever have an off day? I do not look good without a haircut. I don't feel as confident; I don't get as many compliments. I get a cut, like, three times a week. How long does it take you to get ready? Usually an hour and 15 minutes. I'm like a woman. Wow! Really? After I shower, I don't use a towelI air-dry. So that's like ten minutes. ...

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