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Reviving Proton's fortune.

New Straits Times

| November 30, 2008 | COPYRIGHT 1999 The New Straits Times Press (M) Bhd. (Hide copyright information)Copyright

THIS year's Automotive Man of the Year Award was presented to the managing director of Proton Holdings Berhad, Datuk Syed Zainal Abidin Syed Mohamed Tahir (pic), for his efforts in reviving Proton's fortune.

Once the bane of negative comments from all walks of Malaysian life, Syed Zainal has managed to shine the light of success on the Proton name and arm the brand well into a genuine challenger in the international market.

Opting to focus on the core competencies and profitability that culminated in the long-term strategy known as the Asian Multi-Local OEM (AMLO), it saw Proton's assault into the Asean, Chinese, Indian, Middle Eastern and North African …

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