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THE THIRD annual Franchise Marketing Conference 2008 is taking place on 11 September 2008 at the Hyatt Regency in Birmingham. Featuring expert industry and case study speakers, it is an essential marketing briefing for all franchisors from those who want to broaden their knowledge of essential marketing best practice, to those wishing to keep up to date with the latest trends.
The event is designed to help franchisors to enhance their franchisee recruitment campaign, and equip them with the skills to target and attract the right franchisees for their business.
The conference programme
Speakers from franchise companies, such as Snap-on Tools, Select Group and Bluebird Care, will present new ideas and techniques and show how these can be applied to a franchise's marketing strategy It will enable attendees to learn how to make their marketing spend go further, market a franchise in the current economic climate and develop a consistent and effective online and offline marketing strategy.
Topics cover both franchisee recruitment and product marketing with particular focus on making the most of PR opportunities, exhibition presence and branding. New additions to the programme also cover understanding if …