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(From Government News Network)
] DEPARTMENT FOR TRANSPORT 187 1 December 2008 Drink Drive this Christmas and you'll be treated like any other criminal
Drivers are being warned that a festive tipple could see them end up behind bars this Christmas as a new hard-hitting GBP1.6 million THINK! campaign is launched today by Road Safety Minister Jim Fitzpatrick.
The Government and Police have once again joined forces to urge anyone hitting the party scene to leave their car keys at home and not risk the devastation that drink driving causes. This year the Department for Transport's THINK! campaign is supported by Coca-Cola, meaning designated drivers will receive free soft drinks at thousands of pubs across Britain.
The THINK! campaign - with brand new radio, Internet and in-pub advertising - was launched today to remind drivers, and young men in particular: If you get caught drink driving you'll be processed like any other criminal.
Alongside this, the Association of Chief Police Officers (ACPO) will coordinate a nationwide police operation to tackle the menace of drink and drug driving over the festive period - with many forces using new digital breath testing equipment funded by the Department for Transport.
Road Safety Minister Jim Fitzpatrick said: