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SRI LANKA FIRM WANTS TO BE SPECIALIST BRAND BUILDER.

AsiaPulse News

| December 01, 2008 | COPYRIGHT 2008 Asia Pulse Pty Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

COLOMBO, Dec 1 Asia Pulse - A new advertising firm, which wants to specialize in brand building, will start in January 2009 targeting companies in Sri Lanka and Dubai, its promoters said.

The agency named '4word' will be an outsourced partner to corporate marketing teams and advertising agencies, providing concepts and strategy as well as physical outdoor activations.

"Shrinking communications budgets are placing greater emphasis on specialized activities that bridge the gap between brand and consumer," 4word business director Minodh De Sylva said in a statement.

"This also makes it challenging for creative agencies to invest in and maintain the full gamut of expertise and ...

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Source: HighBeam Research, SRI LANKA FIRM WANTS TO BE SPECIALIST BRAND BUILDER.

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