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COLOMBO, Dec 1 Asia Pulse - A new advertising firm, which wants to specialize in brand building, will start in January 2009 targeting companies in Sri Lanka and Dubai, its promoters said.
The agency named '4word' will be an outsourced partner to corporate marketing teams and advertising agencies, providing concepts and strategy as well as physical outdoor activations.
"Shrinking communications budgets are placing greater emphasis on specialized activities that bridge the gap between brand and consumer," 4word business director Minodh De Sylva said in a statement.
"This also makes it challenging for creative agencies to invest in and maintain the full gamut of expertise and ...
Source: HighBeam Research, SRI LANKA FIRM WANTS TO BE SPECIALIST BRAND BUILDER.