AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Testing the strength of Hercules.(CLAIM CHECK)(Hercules Hook)(Product/service evaluation)(Brief article)
The claim. "Tested up to 150 lbs. strong" appears on the packaging of the Hercules Hook, part of the Billy Mays infomercial-product empire. Just "Twist! Push! Turn!" the wire hook into drywall, plaster, or paneling. A caveat--"for heavier objects (over 40 lbs.), use multiple hooks to distribute weight evenly"--means the claim is actually that each hook is "40 lbs. strong." A packet of 20 costs $15.
The check. A panel of staffers used hooks at home in various wall materials. And in the lab we hung progressively heavier weights on hooks that had been pushed into half-inch-thick drywall and into two layers of half-inch-thick drywall.
[ILLUSTRATION OMITTED]
Bottom line. The Hercules Hook gets the hook. Six of nine panelists said they didn't ...
- AdSouth Partners, Inc. Announces Exclusive 5 Year Distribution Agreement for...
- Press release article from: Business Wire August 11, 2005 700+ words
...rights of the Hercules Hook branded product...industry powerhouse Billy Mays, in conjunction...marketing. The Hercules Hook has already produced...campaign for the Hercules Hook utilizing the driving force of Billy Mays to garner immediate...
- Who will be the next Billy Mays?(NEWS)
- Magazine article from: Advertising Age Neff, Jack July 13, 2009 700+ words
...and on the Atlantic City boardwalk, Billy Mays turned out to be incredibly indispensable...possibilities for who will replace him. BILLY MAYS: Why replace him when his ads are still...stand in front of a camera and say, "Billy Mays here for OxiClean. They would be Mr...
- Mighty Brand Infomercials Back on the Air: Continuing Billy Mays' Legacy with...
- Press release article from: PR Newswire July 9, 2009 700+ words
...Last Infomercials Recorded by Pitchman Billy Mays to Begin Airing TREVOSE, Pa., July...announced that the last infomercials Billy Mays recorded before his death will be aired...Additionally, the company confirmed that Billy Mays television advertisements for Mighty...
- Billy Mays: quintessentially American.(OPINION)(Viewpoint essay)
- Newspaper article from: The Christian Science Monitor Campbell, Darryl June 30, 2009 700+ words
...full day without hearing the words "Hi, Billy Mays here" at least once. For over a decade, Billy Mays pitched everything from laundry detergents...of his audience. It's strange that Billy Mays the man is gone at the height of his career...
- TV pitchman Billy Mays, 50
- Newspaper article from: The Record (Bergen County, NJ) MITCH STACY, THE ASSOCIATED PRESS June 29, 2009 700+ words
...Bergen County, NJ) 06-29-2009 TV pitchman Billy Mays, 50 -- In-your-face style made him an icon...LOCAL Edtion: All Editions Biographical: BILLY MAYS TAMPA, Fla. Billy Mays, the burly, bearded television pitchman whose...
- It's time for Billy Mays to take a rest
- Newspaper article from: Concord Monitor October 15, 2009 700+ words
...salesmen and checkout clerks. The late Billy Mays, king of the infomercial pitchmen...the planet's most annoying voices, "Billy Mays here." But Mays became a cult hero...Count us among those who think that Billy Mays is too recently deceased to be yelling...
- Could Billy Mays unseat BK's King from Halloween throne?(Adages)(PR spam mails...
- Magazine article from: Advertising Age Wheaton, Ken November 5, 2007 700+ words
...none other than OxiClean's louder-than-life spokesman Billy Mays. Our sources tell us the wig for the costume was actually...at AdAge.com/adages CAPTION(S): Good, clean fun: Billy Mays is part boy, part gorilla mask.
- Remembering Billy Mays 1958-2009.
- Magazine article from: Response Haire, Thomas July 1, 2009 700+ words
...product OxiClean nearly a decade ago, Billy Mays moved from successful pitchman into the...news. "I am in a state of disbelief. Billy Mays was always a terrific and unique individual...Little was also stunned by the news. "Billy Mays was a giant in our industry," Little...
