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France - Direct8 aims to break even with 5% share by 2012.
(From Telecompaper Europe)
New generalist DTT channel Direct8, owned by Bollore Group, aims to have a 2.5 percent share of the TV viewers' market by 2012 compared to 1.4 percent at present. The channel's programming director, Yannick Bollore, told Les Echos that when it launched the channel was aiming for an only 1.5 percent market share by 2012. The broadcaster bought rights to …
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