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EDITORIALS THE TIPPING POINT.
Just before I sat down to record these thoughts, I chanced to ask my trusty assistant if she knew how many people had placed orders for the Special January Commemorative Issue. The number she gave me was dramatically higher than what she had reported to me only a week ago.
Coincidentally, moments before I chatted with Regina I had been shuffling some papers around to make room on my too-messy desk. What should I find but a Christmas present from my brother-in-law - - "The Tipping Point," Malcolm Gladwell's immensely popular book of a few years ago, now in paperback. I had re-read the first chapter, and when I talked with Regina, it got me to thinking.
Prior to last week I had tried any number of ways to get the message out about the January issue. But, as so often is the case, pro-lifers had more important matters on their minds for much of December: Christmas. However, when enough people not only purchased (and liked) the edition but also told others who told others, what had been only a trickle of orders turned into a mini-flood almost overnight. Suddenly, after a gradual build up, sales had apparently hit a "tipping point."
As Gladwell points out, the "tipping point" is a concept taken from epidemiology. It refers to "that point in an epidemic when a virus reaches critical mass," when everything seems to change overnight. His argument is that "ideas and behavior and messages and products sometimes behave just like outbreaks of infectious disease," as he explains. "Ideas," Gladwell maintains, "can be contagious in exactly the same way that a virus is."
What has all this to do with us? For 31 years pro-lifers have been "carriers" of the best idea possible: that we are all in this together, and that everyone, born and unborn, deserves the law's protection.
For three decades we've fought the good fight. For many of those years what we accomplished was confined largely to inoculating the American public from pro-abortion initiatives, such as the radically anti-life "Freedom of Choice Act."
Such defensive actions were and are absolutely critical. But what I contend is that in years to come historians will look ...
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...The New Yorker and the author of The Tipping Point: How Little Things Can Make a Big...s his follow-up to 2000's The Tipping Point, a hard-to-categorize blend of...spread and then suddenly take off. Tipping Point earned Gladwell a reported $1.5...
