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(From The Moscow Times)
Russians already splurge on tulips for International Women's Day and heart-shaped knickknacks for St. Valentine's Day.
Now a new holiday is being added to the roster: the Day of Family, Love and Fidelity, which will be celebrated across the country Tuesday.
The first lady, Svetlana Medvedeva, is heading up the organizing committee for the holiday, which has been endorsed by the Russian Orthodox Church. She even chose the official logo, a daisy.
As part of the celebrations, Muscovites will be able to test out a bench designed to bring quarreling lovers back together, while couples married for more than 25 years will be awarded medals.
The holiday which is not an official day off work was introduced as part of the current Year of the Family, aimed at improving the country's troubling demographic situation.
And while it is "not at all compulsory" to celebrate the occasion, a total of 25 regions are holding events, said Tatyana Shumova, deputy head of the organizing committee.