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Political Face.(Lois Cassano)(Interview)(Brief article)

Allure

| October 01, 2008 | Angell, Elizabeth | COPYRIGHT 2008 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: ELIZABETH ANGELL

When cameras first rolled on the Senate floor in 1986, Alabama senator Howell Heflin said, "I see a little better grooming. Some might even be trying a little powder." Makeup artist Lois Cassano began applying powder to President George H.W. Bush a few years later; today she is a full-time White House staff member. We asked her about improving the president's image.

How is political makeup different from ordinary makeup? Your look should always be consistent. And you have to be camera-ready even at the county fair.

What makeup do you use on the president? I'm basically color-correcting his skin for the cameras, evening everything out. A man tends to have a heavier beard area, so I need to correct that so it doesn't look blue. I'll use a different color on the bridge of his nose and at ...

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