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Blame It On Biology.(Jena Pincott's 'Do Gentlemen Really Prefer Blondes?: Bodies, Behavior, and Brains - The Science Behind Sex, Love, and Attraction')(Brief article)

Allure

| October 01, 2008 | Toren, Natalie | COPYRIGHT 2008 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: NATALIE TOREN

We don't think twice about making good use of perfume, heels, and highlights, but scientists are taking a second look at the methods we use to entice and seduce. In Do Gentlemen Really Prefer Blondes? Bodies, Behavior, and Brains--The Science Behind Sex, Love, and Attraction (Delacorte Press), Jena Pincott examines the biology of human preferences.

Yes, men really do like blondes: Because hair color tends to darken with age, blondeness is a sign of youth and fertility. Another theory is the "novelty effect": Blonde hair is statistically rare, except in Scandinavia, where men often say they prefer brunettes.

Scent matters: Each person has a unique scent determined in part by the proteins produced by a cluster of immune-system genes. Her smell transmits not ...

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