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Byline: NATALIE TOREN
We don't think twice about making good use of perfume, heels, and highlights, but scientists are taking a second look at the methods we use to entice and seduce. In Do Gentlemen Really Prefer Blondes? Bodies, Behavior, and Brains--The Science Behind Sex, Love, and Attraction (Delacorte Press), Jena Pincott examines the biology of human preferences.
Yes, men really do like blondes: Because hair color tends to darken with age, blondeness is a sign of youth and fertility. Another theory is the "novelty effect": Blonde hair is statistically rare, except in Scandinavia, where men often say they prefer brunettes.
Scent matters: Each person has a unique scent determined in part by the proteins produced by a cluster of immune-system genes. Her smell transmits not ...