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BRIEF ENCOUNTER.(BSAL Regulars)
Ratan Daryani, CEO of Flint Edge, a natural-based head-to-toe grooming range for men, is a well-known figure in the cosmetics industry, with a background as a senior executive at the Body Shop and co-founder of Virgin Cosmetics
Q How did you get into the beauty industry?
Like most things in life, by chance. It all started with the Body Shop in 1989 where I spent seven years in a senior executive role.
QWhat is your greatest business achievement?
Some colleagues and I presented a business plan to Sir Richard Branson in 1996. We pitched our idea of Virgin Cosmetics to him and he went for it! It was the Virgin Group's first foray into the health and beauty market and Virgin Vie - as it is now known - has resulted in the Virgin Group becoming a leading player in the market.
QWhat has been the most satisfying/rewarding moment in your career?
I would have to say there have been two incredibly rewarding moments in my life. One was the first sale of the Flint Edge products, and the second was the repeat sale from that customer - which it is what it's all about!
- Flint Edge, the British bodycare system for men, which already offers a...
- Magazine article from: Cosmetics International Cosmetic Products Report August 1, 2009 700+ words
UK: Flint Edge, the British bodycare system for men, which already offers a comprehensive...launched its first Face Moisturiser. [ILLUSTRATION OMITTED] In true Flint Edge fashion, the Face Moisturiser is paraben & SLS free and is made...
- Male grooming range Flint Edge has secured its first UK retailer.(EUROPEAN NEWS)
- Magazine article from: Cosmetics International March 23, 2007 700+ words
MALE GROOMING range Flint Edge has secured its first UK retailer. Fenwick's Bond Street has ordered the whole range for both its beauty and menswear departments.
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