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The rap on overwrapping.(Up front)
Good things might come in small packages, but should small things come in huge ones? Some mail-order companies seem to think so. Spurred by readers who have complained about overwrapping, we ordered tiny items online from 13 companies and found ourselves awash in cardboard, paper, and plastic.
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Avon sent a stick of lip balm in a box just slightly smaller than a shoe box. The Oriental Trading Company encased a vial of beads in bubble wrap surrounded by bags of air. Staples delivered a single pencil in a box that could have fit about 200. Why? A Staples spokeswoman told us that the wrong-size box must have been used or that the packagers might have thought other items were to be sent with the order. Could be, but Laura Bix at Michigan State University's School of Packaging says that shipping small items in large boxes "probably happens frequently, as you can lower the price per piece when you buy the same boxes for everything."
Not all of our orders were overwrapped. Quixtar sent a pack of Kodak camera batteries in a 7x11-inch envelope. Ken Davis, vice president of logistics for a ...
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