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(From Off Licence News)
Danone Waters has linked up with international relief and development charity World Vision to launch an on-pack campaign.
For every one litre of Volvic sold in the UK, Danone Waters and World Vision will generate 10 litres of clean and safe drinking water in communities across Africa by providing them with mechanised wells.
The 1l-for-10l activity will be linked to pack sales across more than 70 million specially branded packs of Volvic Plain and Volvic Touch of Fruit from February to September next year. It will be …