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Coca-Cola juicing up Minute Maid.

Europe Intelligence Wire

| November 30, 2007 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Off Licence News)

Coca-Cola Enterprises is revitalising its Minute Maid portfolio with new variants, updated packaging and a heavyweight marketing campaign.

Running with the strapline "keeping well should be simple", the AGBP1.3 million advertising push will include a TV ad designed to appeal to shoppers looking for healthier products, according to Coca-Cola.

The TV ad will be supported by an outdoor and press campaign that features the minutemaid.co.uk address to drive consumers to the brand's website, which is offering tips on how to lead a healthier lifestyle.

Head of marketing Jason …

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