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Vinovation creates canned wine range.

Europe Intelligence Wire

| April 04, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

A new range of wines packaged in 20cl aluminium cans has been developed by a Dutch company called Vinovation International.

The wines, under the Wild Pelican brand, are sourced from Spain, South Africa and France and are the result of a partnership with can maker Rexam.

Unlike most canned wines, the Wild Pelican range is entirely still, though a sparkling wine is scheduled for later this year.

The brand has been tested in ski resorts in the French Alps and is launching this spring and summer in the UK, Scandinavia and Benelux countries. The product is aimed at both on and off-trade customers. ...

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