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Packaging audit warns 32 brands.
(From Off Licence News)
Producers of 32 drinks brands have been told to make changes to their packaging or face having them banned from sale after an independent audit revealed they may be breaking the Portman Group's code of practice.
Management consultancy PIPC were asked in February to collect a random sample of 485 alcoholic drinks on sale in stores around the country and test their packaging against the code of practice on the naming, packaging and promotion of alcoholic drinks.
Drinks producers will now have four months to make changes to their packaging to address PIPC's concerns. If they don'tt, the products will be put before the Portman's independent complaints panel, who could decide to ban them from sale.
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