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Adnams' off-trade move.

Europe Intelligence Wire

| April 04, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

Adnams is looking to expand in the off-trade in the face of increasingly tough on-trade conditions.

This year the company is launching four premium bottled beers a nd is planning five new Cellar & Kitchen stores , with an eventual target of 30 by 2012.

Executive chairman Jonathan Adnams said: "The beer market was down 4% overall but last year we managed to hold our volumes level with the previous year, so we think that was a pretty good performance.

...
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