Media darlings: positive or negative media coverage can make or break a political campaign, especially in a presidential race. Both McCain and Obama have received favorable coverage, but will it continue?(MEDIA)

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"It almost never happens that there are two media favorites in one political race--and yet this year, there are," said David Folkenlik on National Public Radio.

Both Senators John McCain and Barack Obama can attribute their popularity and their choice as candidates of the Republican and Democratic Parties to the media. This doesn't mean they never receive negative coverage; however, according to Folkenlik, during their Senate careers and throughout the presidential campaign, both have received "pretty positive press."

Folkenlik claims McCain is "widely considered a charming rogue in Washington" because of clashes with his ...