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Retailers set up 'pop-up' stores on campus.(NEWSWATCH)

Women in Higher Education

| October 01, 2008 | COPYRIGHT 2008 Women in Higher Education. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The beginning of the school year is bringing a surge of "pop-up" stores to campuses across the country as retailers try to reach the college crowd.

The temporary mini-stores are typically set up for a day or two by marketers looking to build brand loyalty. Companies such as Victoria's Secret's Pink and flip-flop maker Havaianas ...

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