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Accucoms takes ASCO south
Tracey Caldwell
The American Society of Clinical Oncology (ASCO) has signed up Accucoms to represent its journal in Latin America.
"In recent years, as we've reached saturation point in the US market, we've been paying increasing attention to the international opportunities for Journal of Clinical Oncology," said Paul Privitera, senior marketing manager at ASCO.
"While we have established sales representation in Europe and parts of Asia, we have had no direct coverage in Central or South America."
Accucoms will promote ASCO's content, sell subscriptions and site licences, negotiate with local consortia and support ASCO's customers throughout Latin America.
Accucoms has a sales manager for Latin America based in Costa Rica.