Lift the lid off the corporate world.(Hoover's business research website)(Website overview)

Byline: Daniel Griffin

Lift the lid off the corporate world

' website review

When you approach the Hoover's business research site, it is obvious that it is a properly thought out resource.

Whether you are opening up the initial home page or accessing more complex data later on, each page is consistently laid out well. The design, the typography and the toolbars all complement each other perfectly. The somewhat loud corporate blue and yellow livery on the home page is something you get used to with time.

Following a significant investment from parent company Dun and Bradstreet (D&B) into Hoover's earlier in the year, the service now offers better relevance for the UK market. The money has in part been spent on enhancing the news service and further augmenting the data available to customers.

The price is like the length of a piece of string, with cost largely depending on your specific requirements. For example, access to the vast database of 28 million companies will probably not be needed by most customers.