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(From Telecompaper Europe)
West European consumers are still unclear about the value proposition of fixed mobile convergence (FMC) services, according to a new study by IDC. The study examines the experiences of operators in Western Europe launching FMC services and analyses the key factors contributing to their success or failures. IDC says that Orange has proved successful with its Unik service in France, while other operators have struggled. One of the main barriers to consumer adoption of FMC services is positioning the service as a ...