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College libraries win back search primacy
Tracey Caldwell
University libraries have staged a comeback as information intermediaries.
A three-year study into how users navigate scholarly content reported that nearly 60% of respondents recognised library technology played a role in their navigation 95% of the time.
Having suffered initially from the growth of general purpose search engines, libraries' online catalogues and web pages are growing in importance as the start point for navigation.
But while libraries have responded well to changes in user behaviour, publishers have been less successful.
Readers are more likely than ever to arrive within a journal website at the article or abstract level, according to a white paper published by Tracy Gardner and Simon Inger.