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Spain - Telefonica sets up advertising department.

Europe Intelligence Wire

| December 03, 2007 | COPYRIGHT 2007 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Telecompaper Europe)

Telefonica has set up a department to market its advertising, including on TV, on the internet, via mobile phone and via directory services, reports Cinco Dias. With the move, the company aims to compete with the top TV channels. Initially, the ...

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