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MOBILE COMMERCE: Payment 'Stickers' Debut In Denver; First Data, Blaze Mobile show off interim uses of contactless format.(Business Innovation)
Publication: Bank Technology News Publication Date: 01-OCT-08 |
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COPYRIGHT 2008 SourceMedia, Inc.
Byline: Glen Fest
The Democratic National Convention did more than confirm Barack Obama's seal on the party's presidential nomination in August. Denver was also a coming-out party of sorts for First Data's near-term answer to the drive toward near-field communications technology.
First Data used the national setting to issue thousands of DNC lapel pins using its new GO-Tag contactless payments features-an NFC "sticker"-which included $10 in preloaded value allowing the delegates to buy concession-stand fare between the convention speeches at the Pepsi Center and Invesco Field.
Applied externally to a phone or other object, the NFC sticker contains a passive-mode chip that serves as a contactless form factor. These versions of the technology are what many proponents see as the necessary precursor to the mobile device digital wallet, and the industry centerpiece of a...
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