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Cyfra Plus Aiming at 1.3 Million Subscribers.

Europe Intelligence Wire

| October 01, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Polish News Bulletin)

So far, 2008 has not been particularly successful for Canal+'s Polish arm. Since the end of 2007, the number of its subscribers has increased by only 30,000 and presently amounts to 1.1 million. For this reason, the company has decided to launch a very costly promotion: the prices of all offers for new subscribers will be lowered by 50 percent, with the decoder costing only ZL1; additionally, the number of channels ...

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