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WARNER BROS TO RELEASE VIDEO-ON-DEMAND BEFORE DVD IN KOREA.
MEDIA RELEASE PR32018
Warner Bros. Becomes First Hollywood Studio to Release Movies Through Video-on-Demand Prior to Release of DVD in Korea
LONDON, Sept 30 /PRNewswire-AsiaNet/ -
- Studio to Make Movies Available Two Weeks Prior to DVD Release
In a move aimed at taking full advantage of Korea's extraordinary digital infrastructure, Warner Bros. today announced plans to become the first Hollywood studio to make movies available through video-on-demand two weeks before the DVD release in Korea.
The announcement today was made by Thomas Gewecke, President, Warner Bros. Digital Distribution.
"Korea is the ideal market for us to expand our digital distribution strategy," said Gewecke. "There is already a broad base of consumers who are immersed in technology and very comfortable getting movies through video-on-demand or similar services, and I am proud of the team that made it possible for us to be the first U.S. studio to offer this service to fans of Warner Bros. movies in Korea."
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