Telecom Italia Selects Cisco and Adobe for Delivery of Next-Generation 'Web TV' Services.

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Cisco Content Delivery System Integrated With Adobe Flash Streaming Technology Takes Consumer Video Experience to New Level, Bringing Multimedia Content to Multiple Screens

SAN JOSE, CA and BRUSSELS, BELGIUM--(Marketwire - September 29, 2008) - Cisco (NASDAQ: CSCO) and Adobe Systems Inc. (NASDAQ: ADBE) today announced that Telecom Italia has chosen the Cisco Content Delivery System with Internet Streaming (CDS-IS) platform, with Adobe Flash streaming technology, to deliver live television channels and on-demand content through its Web portal, Yalp! (www.yalp.it). With the CDS-IS platform and Adobe Flash technology, Telecom Italia can deliver high-quality, rich streaming media content to its viewers enabling them to watch TV shows on their laptops and PCs, accelerating the fusion of TV and the Internet. And because the …