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COPYRIGHT 2008 Cygnus Business Media
All About Performance
By Janice Anne Costa
Today's luxury shower systems combine performance with all of the bells and whistles, while soaking tubs focus on 'wellness' properties.
Two parts performance, one part art is an apt description for the latest and greatest shower systems. Clean lines and striking finishes accentuate luxury shower systems that offer plenty of bells and whistles -- from drenching, multi-directional body sprays to built-in music, mood lighting and even sun tanning capabilities.
Green performance is also a hot issue right now, with many showerheads incorporating technology that uses less water while still creating a full-bodied -- and body -- shower experience.
Likewise, soaking tubs are being re-engineered to offer full immersion while using less water. And these tubs also offer a host of spa-like amenities, from chromatherapy and aromatherapy to vibration therapy.
These are just a few of the hot trends noted by shower system and tub manufacturers recently interviewed by KBDN.
Personalization remains key. Indeed, with both shower systems and soaking tubs, the spa trend continues to drive interest in customization. As Dale Carruthers, product marketing manager for the Chino Hills, CA-based Jacuzzi notes, "Customers are seeking customization in their bathrooms and especially in their showers. It's clear that 'one size does not fit all' when it comes to the American family."
BEYOND BASIC
Consumers at all price points are seeking shower systems and soaking tubs that provide a soothing and luxurious water experience, with plenty of bells and whistles.
According to Rob Larson, director of new business development for the Woodridge, IL-based Danze, even in a more challenging climate, consumers want showers that go far beyond the basics. He explains, "Discriminating consumers shopping for a new shower want an enhanced hydrotherapy experience -- they want more than a basic shower. Their shower has to be versatile, safe and comfortable, but also fun, invigorating and relaxing."
Lou Rohl, COO/managing partner for the Irvine, CA-base Rohl agrees: "Options are important, and built-in seats, steamers, shelves and decorative grab bars are [increasingly] common."
Rohl notes that two-person showers are also growing in popularity. "Consumers prefer the flexibility if the space permits. It's a chance for couples to reconnect during these hectic times and save time since there's no waiting for the shower. It also allows for different showerhead preferences all in...
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