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COPYRIGHT 2003 International Medical News Group
Does your office seem less busy now during the holiday season?
Most offices are. You may have noticed a cyclical waxing and waning of activity, or "seasonality," in your practice.
All businesses have a seasonality, and medical practices are no exception. Patients are more likely to make appointments at certain times of the year, and less likely at other times.
Why? Multiple factors are involved; this time of year, an obvious one is reallocation of disposable income for the holiday season. Other factors are exerting their effects during other seasons. But whatever the reasons, you should recognize that seasonality happens,...
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