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UB goes snack to the future.
(From Off Licence News)
United Biscuits is spending more than AGBP10 million on product launches and ad campaigns for its core snack brands.
KP Nuts will be extended with a three-strong premium sub-brand called Baked & Seasoned in Thai Sweet Chilli, Sea Salt & Black Pepper and Lime & Coriander flavours . The roll-out will be backed by a AGBP2 million marketing campaign to introduce younger adults to the category.
A limited edition range will be added to McCoy's crisps in February. Inspired by the nation's favourite takeaway meals, it will include flavours such as Southern Fried Chicken Wings, Chicken Curry and Chinese Sweet & Sour Ribs .
McCoy's most popular limited edition range will be available year-round in 2008 with the launch of McCoy's Jackets six-packs - which contain three flavours of ...
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