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Amarula trialled at Afrika! Afrika!
(From Off Licence News)
First Drinks Brands is rolling out a sponsorship campaign to drive a trial of its cream liqueur Amarula.
The company hopes to target over 400,000 consumers by linking up with Afrika! Afrika! - the circus extravaganza billed as the African Cirque du Soleil. As the official spirits partner of the show, Amarula will be available for consumers to sample at a dedicated bar. Brand manager Mark Collins said: "Afrika! ...
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