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Sainsbury's keeps things local.
(From Off Licence News)
Byline: Nigel Huddleston
Sainsbury's will offer the winners of a new competition for small and medium-sized brewers advice on how to get their products listed by other retailers.
The chain is responding to concerns among some microbrewers that winners of past retail competitions have got into trouble after investing in capacity to fulfil orders, only to lose the listing they've won as a prize.
Sainsbury's has recruited consultant Richard Morrice - who created and for 12 years ran the Tesco Beer Challenge until it was folded into the Tesco Drinks Awards last year - to run its new scheme.
Morrice said: "The volume requirements of the Sainsbury's awardsAare considerably less and shouldn' have a negative effect on smaller brewers." Sainsbury's will choose 15 finalists on taste and packaging appeal to appear in a summer beer promotion, with a guaranteed order for ...
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