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Does local radio hit the right note when it comes to advertising your business?
(From Off Licence News)
Q There is a new local radio station broadcasting to our town and the surrounding area. I'm thinking of advertising. Is it worth the bother and how do I go about creating an ad? A Most local radio stations will be able to help you put together a vaguely professional-sounding ad, normally by outsourcing the job to a favourite production company. If you listen to some of the ads the station has produced for clients in the past, you should get an idea of the competency of the agency or agencies the station uses.
Think hard about which slots will suit you best. The breakfast show will have a different listener profile to the ...
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