AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Who foots bill for discounts?
(From Off Licence News)
Q I saw Harveys Bristol Cream reduced to AGBP3 over Christmas - cheaper than I can buy it. How can this kind of discounting be sustained and who is paying for it: the supplier or the retailer? A Discounting is a controversial area and promotions are rarely discussed in the open. Suppliers will point out that it's the retailer's job to set the price; retailers will, in turn, expect favourable terms in return for promotional slots that will achieve big volume increases for suppliers. They will tell suppliers that this volume uplift will compensate for the reduced pro fit margin.
The question of who pays is complex because the transaction will potentially be clouded by all kinds of payments and invoices. In many cases, the negotiations will specifically be about a certain promotion and it will be clear that the supplier is effectively paying for it. In other cases, suppliers are caught unawares by deep discounting.
Very few big brand owners want to see their products caught up in a price war at Christmas because of the bad feeling and retaliation this stirs up among a particular retailer's competitors.
But it is the big brands, which have worked hard to build a consumer franchise, which are most prone to footfall-driving discounts. Major retailers may decide to slash the ...
- Saudi Arabia: soft drinks sales rise. (Saudi Arabia)(News)
- Magazine article from: MEED Middle East Economic Digest Pike, David January 25, 1991 700+ words
SAUDI ARABIA: soft drinks sales rise THE Pepsi-Cola bottling...cans - a rise of 40 per cent - and 5 million bottles - a rise of 11 per cent of this to the crisis...beverages. The buoyancy of soft drinks sales is not uniform throughout...
- Cadbury toasts US drinks sales.
- Magazine article from: Investors Chronicle May 28, 2004 700+ words
...manufacturer's key selling period. More importantly, it says fizzy drinks sales in the US, its main source of profits, are picking up. At...at 448p, have outperformed the rest of the market by 10 per cent. They remain one of the most attractive shares in the difficult...
- JAPAN'S TAISHO PHARMA, SSP SUFFER FROM WEAK HEALTH DRINKS SALES.
- News wire article from: AsiaPulse News July 5, 2006 700+ words
...three months, Taisho shares have fallen 6 per cent while SSP stock has lost 26 per cent of its value, despite selective buying of pharmaceutical...series health drink are expected to drop 11 per cent in fiscal 2006 from four years ago. It is the...
- BRUT FUL; Heatwave stokes drinks sales.(News)
- Newspaper article from: Sunday Mail (Glasgow, Scotland) March 28, 2004 700+ words
...number one. The sales jump expected to be as much as 10 per cent is set to boost turnover at the 103-year-old Glasgow-based...barrier. City analysts expect profits will have soared by 50 per cent, to around pounds 19million. The firm says its pounds 10million...
- Forecasts to 2013 Illustrate How the Coffee Market in Poland Is Set To Change -...
- Press release article from: M2 Presswire September 17, 2009 700+ words
...Poland Is Set To Change - Hot Drinks Sales Relatively Unaffected By Economic...Retailers Continue To Lead Sales Hot Drinks Sales Relatively Unaffected by Economic...Key Trends and Developments Hot Drinks Sales Relatively Unaffected by Global...
- Venezuela: soft drinks sales up by a quarter.
- Newspaper article from: South American Business Information April 10, 2001 700+ words
...Venezuelan beer group Empresas Polar posted 35% growth in soft drinks sales volume in the first quarter of 2001 (with mineral water...venture with P&G (Procter & Gamble). Soft drinks sales rose 25% in 2000 to total 1.5 billion litres. Polar distributes...
- Alcoholic and Soft Drinks Sales in Malaysia Are Forecast To Increase By 13.5%...
- Press release article from: M2 Presswire April 10, 2008 700+ words
...10 April 2008-Research and Markets: Alcoholic and Soft Drinks Sales in Malaysia Are Forecast To Increase By 13.5% And 20...down 13.8% to US$37mn. Although alcoholic and soft drinks sales in Malaysia are forecast to increase by 13.5% and 20...
- Tea in Denmark - Danish Hot Drinks Sales Are Concentrated Read Forecasts up to...
- News wire article from: M2 Presswire May 21, 2009 700+ words
...2009-Research and Markets: Tea in Denmark - Danish Hot Drinks Sales Are Concentrated Read Forecasts up to 2013(C)1994-2009...Health and Wellness Trend Impacts Sales Development Danish Hot Drinks Sales Are Concentrated Distribution Is the Domain of the Mass Retailer...
