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Campaign is misguided.
(From Off Licence News)
It's all very well Wines of Germany running a campaign to get more young people to drink German wines, but unless they make it easier to understand I can' see it working.
Branded wines like Black Tower and Blue Nun might be perceived as naff by some of my younger customers, but at least they recognise them. Some of them even buy them .
Although it's commendable to run some kind of wine education, I just don' think it will make a great deal ofAdifference to my customers, who mostly make their decisions by ...
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