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(From Off Licence News)
Rebecca Evans The Australian wine industry must wake up to the fact that it is "no longer best placed to compete on price or volume alone", according to Paul Henry of Wine Australia.
Speaking at a seminar at last week's annual tasting, Henry, general manager for market development at the generic body, added: " If there's a single corrective slap in the face that needs to be administered to the industry, it's that".
The shift in approach was one of three key changes Henry identified as vital for Australia's continued success in the UK market. Producers and suppliers would also have to accept a drop in volumes in order to maintain value share. The forecast for the 2008 vintage is around 1.44 million tonnes - up 30 per cent from previous predictions. "Although, talking to 20 of the top winegrowers in Australia, I'm optimistic that it could be 1.48 or 1.5 million tonnes," ...