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Reh Kendermann hopes extra sales are in the can.

Europe Intelligence Wire

| February 08, 2008 | COPYRIGHT 2008 Financial Times Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

(From Off Licence News)

German wine producer Reh Kendermann is rolling out a semi-sparkling variant of its Black Tower brand in a ring-pull can.

Aimed at younger drinkers, Black Tower Fizz is described by the producer as "deliciously fresh and full of lively fruit flavours of pineapple and ripe mango". It has a 9.5 per cent abv.

The recyclable 20cl aluminium can has the benefit of being "lightweight, convenient, has a long shelf life, and suits the pick-up-and-go needs of any occasion partying consumers", according to Reh Kendermann. "The single-serve size is ideal for bars, clubs and outdoor enjoyment," added managing director Nik Schritz. "We believe ...

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